Make relationships your superpower

The skills our Behavioural Science Foundations course builds – structured reasoning, critical thinking, and a grasp of what drives human decisions – are exactly what employers say they need most right now.

Make relationships your superpower

The skills our Behavioural Science Foundations course builds – structured reasoning, critical thinking, and a grasp of what drives human decisions – are exactly what employers say they need most right now.
6 modules
3 to 5 hours
Self-guided or blended learning
CPD-accredited
Only £300. Bulk discounts available on request.
6 modules
3 to 5 hours
Self-guided or
blended learning
CPD-accredited
Only £300. Bulk discounts available on request.

Who is  this course for?

This course is designed for curious, driven professionals who want to understand what makes people tick. Are you:
  • A team leader struggling to get buy-in for new initiatives?
  • A compliance professional who really cares about embedding processes?
  • A communicator, marketer, or HR professional seeking practical ways to influence others?
  • A purpose-driven professional who’s tired of watching good ideas fall flat?
  • Someone who cares about growth but faces resistance from colleagues?

Tech changes.

People don’t.

Understanding people is your edge in an AI world.

Course Breakdown:

Learn in just 4 hours

Introduction
  • An Introduction to behavioural science
  • What are behavioural insights?
  • The uses of applied behavioural science
The BEHAVES Insights Toolkit
  • You’ll learn what it is, where it came from, and how to use it
  • The 7 different categories in the BEHAVES insights toolkit, which all behavioural insights fit into: (Feelings, Incentives, Information, Messages, Social, Environment and Friction)
  • Your first 7 behavioural insights and which categories they belong to: Autonomy, Rewards, Messenger Effects, Anchoring, Reciprocity, Feedback and Choice Overload
Another 7 Behavioural Insights
  • In this module you’ll learn about another 7 insights, which categories they belong to, and how to use them to increase your influencing skills
  • We will cover Ego, Loss Aversion, Narrative, Framing, Social Proof, Timing and Risk Aversion
  • You will play some matching games to check your understanding
The BEHAVES Process
In this module, we will help you to understand how to actually apply the knowledge by applying the BEHAVES process, namely:

  • Identify the Behaviour you want to influence
  • Identify a target Emotion to link to the behaviour
  • Think about what Hurdles might currently be holding people back
  • What Actions could you take?
  • How could you Verify your chosen approach?
  • How will you Evaluate your success?
  • What other Systems might your behaviour change impact?
Becoming a Behavioural Consultant
  • To help you put your new knowledge to use, we’ve got an entirely new role for you in this module: you are a behavioural consultant!
  • You will meet with a client who will ask for your help with a communications problem.
  • Your task is to apply what you have learned to an interactive problem – and see what the outcomes of your recommendations are. Are there any that you might like to go back and change to reach a better end result?
Expanding Your Knowledge
In this final module, you will celebrate your progress, as well as exploring a few more real-world examples and some resources to further expand your knowledge.

This module includes:

  • Fascinating studies
  • Practical examples
  • Further learning

BONUS:
Get £500 worth of extra resources!

Our change-made-easy bundle includes:

The BEHAVES Handbook
Deep dive into research & references:

£100 value

The Team Workbook
Facilitate team discussions & problem-solving:

£250 value

Our Behaviour Change Action Plan Template
Design & implement your own strategies:

£150 value

One price.
Everything you need.

£300 for full access (no hidden fees, instant access)
and start transforming your workplace today

BONUS:
Get £500 worth of extra resources!

Our change-made-easy bundle includes:

The BEHAVES Handbook
Deep dive into research & references:

£100 value

The Team Workbook
Facilitate team discussions & problem-solving:

£250 value

Our Behaviour Change Action Plan Template
Design & implement your own strategies:

£150 value

One price.
Everything you need.

£300 for full access (no hidden fees, instant access)
and start transforming your workplace today

Want some help rolling behavioural science out to your team?

We can help with this. Get in touch to discuss how we can design and run bespoke, live sessions to re-enforce each training module as you go, as well as running a final action planning workshop to help you with your specific behaviour change plans.

Check out our case studies for how this works here.

Want some help rolling

behavioural science out to your team?

We can help with this. Get in touch to discuss how we can design and run bespoke, live sessions to re-enforce each training module as you go, as well as running a final action planning workshop to help you with your specific behaviour change plans.

Check out our case studies for how this works here.

What People Say About BEHAVES Academy

“

“This is an excellent introduction to behavioural psychology, in the context of transformation, change and communication. Having seen previous initiatives fail to achieve the desired outcome, this course offered a step change in my thinking and approach.

Well structured, concise and easily understandable, Behaves Academy offers a systematic toolkit of techniques, with brilliantly simple illustrations of how to apply the theory in real situations. I am already seeing benefits in personal interactions and will be using for my broader communication strategy in 2025. Thank you!”

Richard CHead of Engineering, Defence & Aerospace Industry
“

“I had the pleasure of completing the BEHAVES Academy. It was a great merger of behavioural science being presented in an easy-to-understand manner alongside the actual use of behavioural science to support the learner's development of the skills. Valuable opportunities to link the insights with practical, real-life scenarios and practice using them in example scenarios.
I would recommend any learning designers complete the course and enhance their skills in changing behaviour!”

Bethany PatersonHead of Learning Experience, Hospitality Tech Solutions
“

“The Literal Humans team took to the BEHAVES Framework like white on rice. We were able to seamlessly integrate the modules into our professional learning as well as blend regular discussions of our findings into our daily team standups. The e-learning setup is super intuitive and didn't feel burdensome at all for our very busy team.
Our team benefited greatly as we can now say we're all trained in behavioral science (which clients LOVE) and we're now implementing our learnings into the strategies we develop and execute with clients. We definitely foresee a future in which we're working closely with SBC to deepen our practice with their framework.”

Paul DavidFounder & CEO, Literal Humans
“

“I really enjoyed this course. The visuals were captivating and kept the learning experience engaging. More importantly, it struck a good balance between language and content, allowing me to focus on understanding the material without getting bogged down by interpretation. Overall, it switched back on my hunger for behavioural science!”

Minke van TolSocial Performance and NTRi Competence Manager at Shell, and self-employed coach
“

“I’m interested in Behavioural Science and have done several courses – but this one was the best at offering a guided application of the science. While the others were interesting, they didn’t offer such a great range of memorable examples, interactive games and guided opportunities to test your learning. Module 5 - when you get to be a behavioural consultant - was my favourite part. Plus, you get a handbook, which means you can keep referring back to what you learned when you need to.”

Fernando MoralesGlobal Consumer Marketing Lead, Shell
“

“BEHAVES is a really easy to digest course that helps simplify behavioural science in a practical way. It is excellent both for an individual wanting to understand more and get a usable introduction to behavioural science but also has great value for any business navigating a period of change - giving a team a sold framework to work within and a common language to discuss issues is hugely beneficial.”

Jess BrewerHR Consultant and Leadership Development Coach

Read all our testimonials here.

What People Say
About BEHAVES Academy

“
Richard CHead of Engineering, Defence & Aerospace Industry

“This is an excellent introduction to behavioural psychology, in the context of transformation, change and communication. Having seen previous initiatives fail to achieve the desired outcome, this course offered a step change in my thinking and approach.

Well structured, concise and easily understandable, Behaves Academy offers a systematic toolkit of techniques, with brilliantly simple illustrations of how to apply the theory in real situations. I am already seeing benefits in personal interactions and will be using for my broader communication strategy in 2025. Thank you!”

“
Bethany PatersonHead of Learning Experience, Hospitality Tech Solutions

“I had the pleasure of completing the BEHAVES Academy. It was a great merger of behavioural science being presented in an easy-to-understand manner alongside the actual use of behavioural science to support the learner's development of the skills. Valuable opportunities to link the insights with practical, real-life scenarios and practice using them in example scenarios.
I would recommend any learning designers complete the course and enhance their skills in changing behaviour!”

“
Paul DavidFounder & CEO, Literal Humans

“The Literal Humans team took to the BEHAVES Framework like white on rice. We were able to seamlessly integrate the modules into our professional learning as well as blend regular discussions of our findings into our daily team standups. The e-learning setup is super intuitive and didn't feel burdensome at all for our very busy team.
Our team benefited greatly as we can now say we're all trained in behavioral science (which clients LOVE) and we're now implementing our learnings into the strategies we develop and execute with clients. We definitely foresee a future in which we're working closely with SBC to deepen our practice with their framework.”

“
Minke van TolSocial Performance and NTRi Competence Manager at Shell, and self-employed coach

“I really enjoyed this course. The visuals were captivating and kept the learning experience engaging. More importantly, it struck a good balance between language and content, allowing me to focus on understanding the material without getting bogged down by interpretation. Overall, it switched back on my hunger for behavioural science!”

“
Fernando MoralesGlobal Consumer Marketing Lead, Shell

“I’m interested in Behavioural Science and have done several courses – but this one was the best at offering a guided application of the science. While the others were interesting, they didn’t offer such a great range of memorable examples, interactive games and guided opportunities to test your learning. Module 5 - when you get to be a behavioural consultant - was my favourite part. Plus, you get a handbook, which means you can keep referring back to what you learned when you need to.”

“
Jess BrewerHR Consultant and Leadership Development Coach

“BEHAVES is a really easy to digest course that helps simplify behavioural science in a practical way. It is excellent both for an individual wanting to understand more and get a usable introduction to behavioural science but also has great value for any business navigating a period of change - giving a team a sold framework to work within and a common language to discuss issues is hugely beneficial.”

Read all our testimonials here.