Where behavioural science came from, and why it’s risen in popularity.
I want to …
• Get my team to adopt AI workflows
• Increase sustainability behaviours
• Increase psychological safety
• Increase my team’s confidence
• Get my team to use time sheets
• Increase supplier compliance
• your answer here...?
The hardest part of your job isn’t having brilliant ideas—it’s getting others to embrace them. Behavioural science holds the key.
Transform your skills today
I want to …
Get my team to adopt AI workflows Increase sustainability behaviours Increase psychological safety Increase my team’s confidence Get my team to use time sheets Increase supplier compliance your answer here...?
The hardest part of your job isn’t having brilliant ideas—it’s getting others to embrace them. Behavioural science holds the key.
Transform your skills today
Why is change so difficult?
When your team resists change, it’s not just stubbornness – human beings all make poor decisions sometimes because of outdated “mental shortcuts” we have embedded in our thinking to avoid risks. Even your smartest employees resist good changes.
This is because our brains are running on outdated software.
Applied behavioural science is the missing link in workplace communication. The BEHAVES Academy teaches you to involve your team and work with these patterns instead of fighting against them, so change feels more achievable —and lasting.
Why is change so difficult?
When your team resists change, it’s not just stubbornness – human beings all make poor decisions sometimes because of outdated “mental shortcuts” we have embedded in our thinking to avoid risks. Even your smartest employees resist good changes.
This is because our brains are running on outdated software.
Applied behavioural science is the missing link in workplace communication. The BEHAVES Academy teaches you to involve your team and work with these patterns instead of fighting against them, so change feels more achievable —and lasting.
Apply Behavioural Science to your problems
Think of the BEHAVES Academy as the user manual for understanding how people think, decide, and act. In just a few hours, you’ll learn:
- Why changes succeed (or fail)
- What makes people say “yes”
- How to make tough decisions with confidence
- Stop guessing—start knowing what works
Apply Behavioural Science
to your problems
Think of the BEHAVES Academy as the user manual for understanding how people think, decide, and act. In just a few hours, you’ll learn:
- Why changes succeed (or fail)
- What makes people say “yes”
- How to make tough decisions with confidence
- Stop guessing—start knowing what works
Learn. Communicate. Change.
If you’re passionate about making a difference and are ready for tools that work, this course was made for you.
Learn. Communicate. Change.
If you’re passionate about making a difference and are ready for tools that work, this course was made for you.
Here’s a brief overview of what the BEHAVES Academy covers
How to group hundreds of behavioural insights into 7 categories to use in your daily life.
How they show up in real life and see how they can be used to nudge and influence others.
To unleash your new influencing skills on a hypothetical scenario – and see how your ideas work out.
A practical step by step process that you can apply to any problem.
Are you worried about…
- Behavioural science is complicated—You don’t have a psychology degree.
- You need practical tools, not just academic theories.
- You don’t have time! Won’t this take too long?
- Every training course says it’s different—why should you trust this one?
You shouldn’t because:
- No degree required—just a desire to improve your work.
- We’ve created practical tools designed for professional people —explained simply.
- No need to learn it all at once. Think of it like having an expert coach, guiding you step by step.
- We’ve used behavioural science in the course design itself – see for yourself!
Here’s a brief overview of what
the BEHAVES Academy covers
Where behavioural science came from, and why it’s risen in popularity.
How to group hundreds of behavioural insights into 7 categories to use in your daily life.
How they show up in real life and see how they can be used to nudge and influence others.
To unleash your new influencing skills on a hypothetical scenario – and see how your ideas work out.
A practical step by step process that you can apply to any problem.
Are you worried about…
- Behavioural science is complicated—You don’t have a psychology degree.
- You need practical tools, not just academic theories.
- You don’t have time! Won’t this take too long?
- Every training course says it’s different—why should you trust this one?
You shouldn’t because:
- No degree required—just a desire to improve your work.
- We’ve created practical tools designed for professional people —explained simply.
- No need to learn it all at once. Think of it like having an expert coach, guiding you step by step.
- We’ve used behavioural science in the course design itself – see for yourself!
Course Breakdown:
Learn in just 4 hours
Introduction
- An Introduction to behavioural science
- What are behavioural insights?
- The uses of applied behavioural science
The BEHAVES Insights Toolkit
- You’ll learn what it is, where it came from, and how to use it
- The 7 different categories in the BEHAVES insights toolkit, which all behavioural insights fit into: (Feelings, Incentives, Information, Messages, Social, Environment and Friction)
- Your first 7 behavioural insights and which categories they belong to: Autonomy, Rewards, Messenger Effects, Anchoring, Reciprocity, Feedback and Choice Overload
Another 7 Behavioural Insights
- In this module you’ll learn about another 7 insights, which categories they belong to, and how to use them to increase your influencing skills
- We will cover Ego, Loss Aversion, Narrative, Framing, Social Proof, Timing and Risk Aversion
- You will play some matching games to check your understanding
The BEHAVES Process
In this module, we will help you to understand how to actually apply the knowledge by applying the BEHAVES process, namely:
- Identify the Behaviour you want to influence
- Identify a target Emotion to link to the behaviour
- Think about what Hurdles might currently be holding people back
- What Actions could you take?
- How could you Verify your chosen approach?
- How will you Evaluate your success?
- What other Systems might your behaviour change impact?
Becoming a Behavioural Consultant
- To help you put your new knowledge to use, we’ve got an entirely new role for you in this module: you are a behavioural consultant!
- You will meet with a client who will ask for your help with a communications problem.
- Your task is to apply what you have learned to an interactive problem – and see what the outcomes of your recommendations are. Are there any that you might like to go back and change to reach a better end result?
Expanding Your Knowledge
In this final module, you will celebrate your progress, as well as exploring a few more real-world examples and some resources to further expand your knowledge.
This module includes:
- Fascinating studies
- Practical examples
- Further learning
BONUS:
Get £500 worth of extra resources!
Our change-made-easy bundle includes:
The BEHAVES Handbook
Deep dive into research & references:
£100 value
The Team Workbook
Facilitate team discussions & problem-solving:
£250 value
Our Behaviour Change Action Plan Template
Design & implement your own strategies:
£150 value
One price.
Everything you need.
£180 for full access (no hidden fees, instant access)
and start transforming your workplace today
BONUS:
Get £500 worth of extra resources!
Our change-made-easy bundle includes:
The BEHAVES Handbook
Deep dive into research & references:
£100 value
The Team Workbook
Facilitate team discussions & problem-solving:
£250 value
Our Behaviour Change Action Plan Template
Design & implement your own strategies:
£150 value
One price.
Everything you need.
£180 for full access (no hidden fees, instant access)
and start transforming your workplace today
Want some help rolling
BEHAVES out to your team?
We can help with this. Get in touch to discuss how we can design and run bespoke, live sessions to re-enforce each BEHAVES module as you go, as well as running a final action planning workshop to help you with your specific behaviour change plans.
Check out our case studies for how this works here.
Want some help rolling
BEHAVES out to your team?
We can help with this. Get in touch to discuss how we can design and run bespoke, live sessions to re-enforce each BEHAVES module as you go, as well as running a final action planning workshop to help you with your specific behaviour change plans.
Check out our case studies for how this works here.